Mussels of Pieria

Action Name

Promotion and Improvement of the market of the "Fresh Pieria mussel" in the four target markets of the Program (Greece, Italy, Belgium and France), in order to strengthen the reputation and increase the exports of the "Fresh Pieria mussel" in the countries - targets Greece, Italy, Belgium and France

Beneficiary

Chamber of Pieria

Main Action Objective

To increase the visibility, recognizability and added value of the "Fresh Pieria mussel" in the four target markets of the Program (Greece, Italy, Belgium and France), in order to strengthen its reputation, increase domestic consumption and increase exports of "Fresh Pieria mussel" to the three (3) target countries Italy, Belgium and France.